Monday, August 6, 2012

Robust sales lead to slight price increase at Heron Bay

Price increase happened on July 30th.  Latest prices are here.

Robust sales lead to slight price increase at Heron Bay
By Paul Owers
WCI.jpg
WCI Communities has raised prices in its Somerset neighborhood at Heron Bay in Parkland.
It’s not the amount – just $5,000 – but rather the intent that’s noteworthy here.
Homebuilders have been beaten down for so long, retrenching and trying to survive. An actual price increase, no matter how small, is a sign that the market is improving, analysts say.
WCI says the price bump is the result of high demand and strong sales. The price range at Somerset is $352,900 to $472,900.
Since launching sales at Heron Bay a year ago, the Bonita Springs-based builder says it has sold 91 of 196 homes, including eight last weekend and six more in the first two days of May.

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